{"id":1325,"date":"2026-04-16T15:14:09","date_gmt":"2026-04-16T13:14:09","guid":{"rendered":"https:\/\/www.hai2-consulting.de\/generative-ai-raises-high-expectations\/"},"modified":"2026-10-23T11:33:22","modified_gmt":"2026-10-23T09:33:22","slug":"generative-ai-raises-high-expectations","status":"publish","type":"post","link":"https:\/\/www.hai2-consulting.de\/en\/generative-ai-raises-high-expectations\/","title":{"rendered":"Why the future belongs to Human-Centered AI"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><!-- wp:paragraph --><\/p>\n<p>Generative AI raises high expectations \u2013 even leading to the vision of a fully automated insight machine. Yet true insights do not arise from probabilities, but through human interpretation, hypotheses, and judgment. Siegfried Leiner explains in this third part of the planung&analyse series \"AI in Market Research: Between Hybris, Hype, and Real Insight\" why Human-Centered AI points the way toward a more realistic and impactful path for market research \u2013 and why the course must be set now, following up on the opinions of Sebastian Klein and Stephan Telschow.  <a href=\"https:\/\/www.marktforschung.de\/marktforschung\/a\/jenseits-der-insight-maschine-warum-die-zukunft-human-centered-ai-gehoert\/\" data-type=\"link\" data-id=\"https:\/\/www.marktforschung.de\/marktforschung\/a\/jenseits-der-insight-maschine-warum-die-zukunft-human-centered-ai-gehoert\/\" target=\"_blank\" rel=\"noreferrer noopener\">read more<\/a><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"formats":[],"class_list":["post-1325","post","type-post","status-publish","format-standard","hentry","category-human-centered-ai"],"dsm_author":{"name":"Siegfried Leiner","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/a82d387fe589fe5b731496d98055e5d94f3d2fe1f5cadc512b6dbe18cc8e2bcd?s=96&d=mm&r=g","archive_link":"https:\/\/www.hai2-consulting.de\/en\/","biodata":""},"dsm_categories":[{"term_name":"Human-Centered AI","term_id":17,"term_link":"https:\/\/www.hai2-consulting.de\/en\/category\/human-centered-ai\/"}],"dsm_attachment_categories":[],"dsm_featured_image":null,"dsm_comment_count":0,"_links":{"self":[{"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=1325"}],"version-history":[{"count":6,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1325\/revisions"}],"predecessor-version":[{"id":1557,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/posts\/1325\/revisions\/1557"}],"wp:attachment":[{"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=1325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/categories?post=1325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/tags?post=1325"},{"taxonomy":"post_format","embeddable":true,"href":"https:\/\/www.hai2-consulting.de\/en\/wp-json\/wp\/v2\/formats?post=1325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}