About HAI²
Siegfried Leiner
HAI² Consulting
Siegfried Leiner, owner and founder, is an expert in Human-Centered AI, customer analytics, and CRM, with over 30 years of leadership experience in the software industry.
About Me
As an experienced executive, product manager, and consultant, I combine strategic experience and practical knowledge from management, transformation projects, and enterprise software engineering. Through this, I have learned: Technologies alone do not make the difference – it is the people who work with them and decide on their application that are crucial.
Artificial intelligence is an extremely powerful and versatile technology that is rapidly evolving and continuously creating new application possibilities in companies. At the same time, reliable experience and established best practices are often lacking. Instead, expectations, different perspectives, and uncertainties characterize the approach to AI. My focus is therefore not on short-term solutions, but on well-founded decisions and sustainable success – especially in times of complexity, uncertainty, and constant change.
I am convinced: innovation and ethics are not mutually exclusive. Neither are economic and systemic thinking, nor technology and humanity. Sustainable progress emerges where these aspects are considered together and responsibly connected.
My Approach
Many AI initiatives fail not due to technology, but due to a lack of clarity regarding objectives. HAI² Consulting supports you in deploying AI in a way that makes your company more competitive, empowers people, and creates sustainable value.
Where to start? What is truly worthwhile? How do we get the organization on board? For you as decision-makers in management and HR, I am an impulse generator, sparring partner, and process facilitator for answering these questions.
My focus is to contribute my specific expertise to AI transformation projects and thus help ensure their success. I work closely with a network of consulting firms and specialists.
My Values
My goal is to support companies in developing an AI strategy that aligns with their own goals and values. By advocating for the Human-Centered AI approach, I aim to contribute to a humane shaping of the future of work.
Career Stages and Experience
Microsoft, Principal Group Program Manager
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- Industry Clouds & Solutions, 2021 - 2025
- Strategic Customer Projects Data & AI, 2018 - 2020
- Dynamics CRM Analytics & Customer Insights, 2015 - 2017
SAP, Vice President
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- Mobile Industry Applications, 2011 - 2014
- Strategic Customer Projects, 2006 - 2010
- CRM Central Product Management, 2001 - 2005
ORBIS
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- Member of the Management Board & Head of CRM Development, 1999 - 2001
- President ORBIS America, 1997 - 2001
Qualifications
- Human-Centered Generative AI, Stanford University, 2025 - 2026
- Consultant for Systemic Organizational Development, Transformation, and Change Management, Institute for Systemic Consulting, 2025 - 2026
- Ambassador of the Weltethos-Institut at the University of Tübingen, since 2021
- Diploma Physicist from Saarland University, 1994
The HAI² methodology
The HAI² Methodology is a model I developed, based on the concepts of Human-Centered AI, Design Thinking, and systemic organizational development.
The starting point is the understanding that the knowledge about the truly profitable application of AI lies within the organization – nowhere else. Competence in using AI tools is important, but crucial is the understanding and selection of the problems to be solved with their help.