HAI2 Consulting

Human-Centered AI Consulting

Independent AI strategy consulting –

values-driven, sustainable, and human-centered.

Human-Centered AI Consulting

Artificial intelligence is an extremely powerful and flexible technology that is evolving rapidly and is giving rise to new applications in companies every day. In the future competition for customers, employees, and investors, the companies that will succeed are those with a vision and an AI strategy that fit their business and its values.

HAI² Consulting is your partner for digital transformation and AI, organisational development, and change management. Through keynote talks, leadership training, and tailored consulting, we support all phases and aspects of AI transformation.

Siegfried Leiner, owner and founder, is an expert in Human-Centered AI, customer analytics, and CRM, with over 30 years of leadership experience in the software industry.

Siegfried Leiner

"Using AI to amplify human potential"

Wettbewerbsfähigkeit steigern

Increase competitiveness

Unabhängige und individuelle Beratung

Develop employees

Nachhaltigkeit fördern

Promote sustainability

The HAI² methodology

Clear objectives – from the very beginning

The benefits of HAI² Consulting

Technische und methodische Expertise

Technical and methodological expertise

Technologie, Organisation, Kultur und Menschen

Technology, organisation, culture, and people

Unabhängige und individuelle Beratung

Independent and tailored consulting

What customers and partners say

Find out how companies have successfully shaped their AI transformation with HAI² Consulting.

“In our joint projects, Siegfried Leiner has shown that a sound understanding of AI alone is not enough. What matters is the ability to consistently consider the implications for knowledge processes in market research—from generating insights to interpreting them. This is exactly where his strength lies: he combines technological depth with a clear, critical view of the limits and possibilities of AI in practical use.”

Stephan Telschow, Managing Director, G.I.M Gesellschaft für Innovative Marktforschung mbH

“Siegfried Leiner stands out for his ability to think technology, business administration, and ethics together. The values-driven approach of Human-Centered AI Consulting applies, among other things, the methodological chessboard developed at the Global Ethic Institute to complex business decisions on the use of artificial intelligence. As a Global Ethic Ambassador at the Global Ethic Institute, Siegfried Leiner helped initiate the joint project Professional Ethics for AI Developers.”

Prof. Dr. Dr. h.c. Ulrich Hemel, Former Director, Global Ethic Institute, University of Tübingen

“To really benefit from software technology companies need to bridge the gap between automation and genuine human interaction. Siegfried earned the trust and respect from many customers by helping them through major transformational projects centered around CRM, ERP, Mobile and AI solutions. His expertise in enterprise software and clarity of vision for a human-centered approach to AI will clearly help customers to do the right things right“

Bob Stutz, President, CEO, Board Member, Startup Advisor, CRM/CX Strategist, Salesforce, Microsoft, Siebel, SAP

Frequently asked questions

Answers to the most important questions about our AI strategy consulting.

What does HAI² stand for, and how is the name pronounced?

AI transformation means the parallel development of people, technology, organisation, and culture. Companies must always keep several factors in view: H (Human), AI (Artificial Intelligence), and I, a symbol that in science stands for resistance to acceleration and change. From the combination of people, IT expertise, systemic organisational development, and change management, this results in H * AI * I = HAI² (haː ɪ kvaˈdraːt)

How many employees does HAI² Consulting have?

HAI² Consulting is a start-up and initially a sole proprietorship. As owner and founder, I (Siegfried Leiner) advise you and your company. My focus is to contribute my specific expertise to AI transformation projects and thereby help ensure their success. Depending on project requirements, I work closely with a network of consulting firms and specialists to flexibly provide the right expertise and capacity.

What exactly does HAI² Consulting do?

HAI² Consulting advises corporate clients on digital transformation & AI, organisational development, and change management.

Which companies is the consulting suitable for?

AI’s great potential as a universally applicable technology, the speed of its further development, and the expected impact on organisational development and employment create significant decision-making and adaptation pressure for all companies. Human-Centered AI Consulting supports companies regardless of size, industry, or maturity level in AI use.

What does "Human-Centered AI" mean?

Human-Centered AI means that artificial intelligence is consistently aligned with people—not the other way around.

AI systems should enhance people’s capabilities, meet their needs, and be transparent, fair, and trustworthy. The focus is not on algorithms, but on the people who work with AI, are affected by it, or bear responsibility for it.

Human-Centered AI combines technical excellence with ethical reflection and organisational change—so that AI not only works, but also delivers impact.

What does a typical collaboration look like?

Our view is that every company is unique and that knowledge about the potential uses of AI can only be found within the organisation. As part of the project scoping, the framework conditions and focus for the consulting are defined. An initial current-state analysis at the start of a project is essential, ideally in the form of stakeholder interviews. Depending on the objectives and phase of the project, different formats and methods are used.

Do we already need AI experience in the company?

No. Building foundational and orientation knowledge about AI is typically part of the project.

What sets HAI² apart from other AI consultancies?

External specialists for AI strategy and technology on the one hand, and consultants for systemic organisational development, transformation, and change on the other, are often commissioned and managed independently of each other. This decoupling of strategy, IT projects, and organisational and people development increasingly leads to imbalances in change processes and high opportunity costs, because the potential of AI for genuine innovation and sustainable value creation is not realised. HAI² combines technical expertise with methodological competence in systemic organisational development and change management.

Do you also offer talks and workshops?

Yes, keynote talks and customer-specific workshops are an ideal entry point for strategy and change projects.

How can I schedule an initial consultation?

It’s easy—send an enquiry via the website or by email.

Start your AI transformation

Free initial consultation – non-binding and personal.

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