Generative AI raises high expectations – even leading to the vision of a fully automated insight machine. Yet true insights do not arise from probabilities, but through human interpretation, hypotheses, and judgment. Siegfried Leiner explains in this third part of the planung&analyse series "AI in Market Research: Between Hybris, Hype, and Real Insight" why Human-Centered AI points the way toward a more realistic and impactful path for market research – and why the course must be set now, following up on the opinions of Sebastian Klein and Stephan Telschow. read more
Change is not the only constant
The case for Human Centered AI It is uncertain how we will learn and work in the future, but most people today will agree that change is everywhere. Whatever your profession, level of seniority, or...